Oyster Guide: A DEEP DIVE INTO THE CURIOUS WORLD OF OYSTERS
SEA CREATURES*
A 29-page long-form guide created for Sea Creatures, a Seattle-based restaurant group. The goal of this document is to provide essential information to employees of The Walrus & the Carpenter, a renowned oyster house, so they can be knowledgable when serving guests.
Owned complete production lifecycle, including research, copy, design and editing.
Created all graphics (aside from front page illustration done by another artist) in Adobe Illustrator
Utilized a modern, minimalist design matches Sea Creatures branding
Employed UX design elements to enhance readability and navigation
Created in PDF format to easily print for in-house use and to use digitally
A challenge with this document was the amount of information available and balancing being informative with being concise. I narrowed topics based on relevancy and organized it into cohesive sections that would be most helpful to the audience.
* This document was created as a portfolio sample and not in direct partnership with Sea Creatures.