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Oyster Guide: A DEEP DIVE INTO THE CURIOUS WORLD OF OYSTERS

SEA CREATURES*

A 29-page long-form guide created for Sea Creatures, a Seattle-based restaurant group. The goal of this document is to provide essential information to employees of The Walrus & the Carpenter, a renowned oyster house, so they can be knowledgable when serving guests.

  • Owned complete production lifecycle, including research, copy, design and editing.

  • Created all graphics (aside from front page illustration done by another artist) in Adobe Illustrator

  • Utilized a modern, minimalist design matches Sea Creatures branding

  • Employed UX design elements to enhance readability and navigation

  • Created in PDF format to easily print for in-house use and to use digitally

  • A challenge with this document was the amount of information available and balancing being informative with being concise. I narrowed topics based on relevancy and organized it into cohesive sections that would be most helpful to the audience.

* This document was created as a portfolio sample and not in direct partnership with Sea Creatures.